Lorna Bowes is an experienced business owner, aesthetic nurse and trainer, having worked in aesthetics since the early 1990s. With extensive experience of delivering aesthetic procedures as well as an in-depth understanding of the global aesthetic medical market, she trains and lectures regularly on procedures and business management in aesthetics.
Lorna specialises in cosmetic and medical skincare, treatments and peels. Lorna was a founding member of the British Association of Cosmetic Nurses and a Consulting Editor to the Journal of Aesthetic Medicine and she is the CEO of leading professional skincare distribution company, AestheticSource. Lorna loves leading the team, watching the ‘family’ develop, stretching their skills and working closely with the company’s customers with a focus on trust, authenticity and passion, to support business growth for partner clinics in aesthetics and beauty.
Talk Overview
Turnover, while you sleep
Our primary focus is clinical excellence and patient satisfaction in our practice, however, we have to understand our clients and their motivations and drivers for visiting, then use that information to drive the future success of our businesses.
You will leave this session with a toolkit for driving repeat business, increasing client spend, utilising client feedback to drive new footfall, and knowing how to build a passive income stream easily from skincare sales 24 hours a day, 7 days a week.
At the end of the talk, you can register to receive a digital workbook to support turning your learnings and notes into a viable plan.
