Rick O’Neill, FRSA, is a digital consultant to the medical aesthetics, cosmetic surgery, and pharmaceutical sectors.
Rick has over 22 years of digital marketing experience, 15 of them as a specialist digital marketing consultant for the aesthetic sector and has produced numerous successful digital marketing and social media campaigns for private practices, high-profile surgeons and market-leading aesthetics brands.
He is a Digital Consultant for Merz Aesthetics as well as the founder and MD of the award-winning Silverstone-based digital agency, LTF. Additionally, Rick leads the Merz Aesthetics Digital Academy initiative, in which aesthetics clinics are enrolled in a comprehensive action plan to level up their digital strategy- with multiple success stories so far.
Having delivered talks internationally showcasing his deep knowledge of digital marketing, social media, UX and digital development, Rick’s education will bring you clarity, strategy, and results to improve your clinic’s digital strategy.
Black Belt Digital: An Introduction. The 5 Critical Digital Building Blocks You Need To Scale Your Aesthetics Practice
In 2023, it takes more than an Instagram account to market and scale an Aesthetic Clinic. The “Black Belt” approach to digital marketing offers a more strategic, diversified, approach to digital marketing, mapped to the stages of the typical Patient Journey, encompassing an omnichannel approach via Social Media, Google, Websites, Content and Automated Campaigns.