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Alanah Tannous

Alanah is a senior associate in Vardags’ reputation and privacy department. She has extensive expertise advising on various reputational risk matters, including defamation, IP, and sports related cases. Alanah advises a wide range of high profile and high net worth clients, including senior executives, sport stars, politicians, and cosmetic surgeons.

 

Talk Overview

Proactive Brand Management: Advice from a Reputation Lawyer 

Alanah will focus on providing proactive brand management tips for practitioners, from both a legal and non-legal perspective.

She will provide some real-life examples of medical professionals facing online targeted smear campaigns as well as examples of cases she has worked on where practitioners have commenced proceedings in relation to false and defamatory reviews being published online.

Discussing proactive steps, both legal and non-legal, that practitioners can take to help protect their brand and reputation. From a non-legal perspective, this will include tips on service recovery and ensuring practitioners have a positive online presence by engaging PR and SEO experts to help generate positive content and have the positive content appear at the top of the search results.

Alanah will also address the proactive legal steps that practitioners can take to help protect their reputation. Exploring what legal rights they have when, for example, a patient posts a false and defamatory review on RealSelf or threatens to publish private and confidential information online unless a refund is provided. I will focus on explaining what options practitioners have if they ever find themselves in situations like these.